Saturday, May 23, 2020

Which Online Translator Is Best

In 2001 when I first tested online translators it was clear that even the best available werent very good, making serious errors in vocabulary and grammar, many of them that wouldnt be made by a first-year Spanish student. Have online translation services gotten any better? In a word, yes. The free translators seem to do a better job of handling simple sentences, and some of them appear to be making a serious effort to deal with idioms and context rather than translating a word at a time. But they still fall far short of being reliable and should never be counted on when you must correctly understand more than the gist of what is being said in a foreign language. Which of the major online translation services is best? See the results of the experiment that follow to find out. Put to the test: To compare the translation services, I used sample sentences from three lessons in the Real Spanish Grammar series, mostly because I had already analyzed the sentences for Spanish students. I used the results of five major translation services: Google Translate, presumably the most-used such service; Bing Translator, which is run by Microsoft and is also the successor to the AltaVista translation service dating back to the late 1990s; Babylon, an online version of the popular translation software; PROMT, also an online version of PC software; and FreeTranslation.com, a service of the globalization company SDL. The first sentence I tested was also the most straightforward and came from a lesson on the use of de que. It yielded quite good results: Original Spanish: No cabe duda de que en los à ºltimos cinco aà ±os, el destino de Amà ©rica Latina ha sido influenciado fuertemente por tres de sus mà ¡s visionarios y decididos là ­deres: Hugo Chà ¡vez, Rafael Correa y Evo Morales.My translation: There is no room for doubt that in the last five years, the destiny of Latin America has been strongly influenced by three of its most visionary and audacious leaders: Hugo Chavez, Rafael Correa and Evo Morales.Best online translation (Bing, tied for first): There is no doubt that in the past five years, the fate of Latin America has been strongly influenced by three of its most visionary and determined leaders: Hugo Chà ¡vez, Rafael Correa and Evo Morales.Best online translation (Babylon, tied for first): There is no doubt that in the past five years, the fate of Latin America has been heavily influenced by three of its most visionary and determined leaders: Hugo Chà ¡vez, Rafael Correa and Evo Morales.Worst online translation (PR OMT): There is not doubt that in the last five years, the destination of Latin America has been influenced hard by three of its most visionary and determined leaders: Moral Hugo Chà ¡vez, Rafael Correa y Evo.Ranking (best to worst): Bing, Babylon, Google, FreeTranslation, PROMT. All five online translations used fate to translate destino, and thats better than the destiny I used. Google erred only in failing to create a complete sentence, starting out with no doubt instead of there is no doubt or the equivalent. The final two translators encountered a common problem that computer software is more prone to than humans: They couldnt distinguish names from words that needed to be translated. As shown above, PROMT thought Morales was a plural adjective; FreeTranslation changed Rafael Correas name to Rafael Strap. The second test sentence came from a lesson on hacer that I chose partly to see if the character of Santa Claus would still be recognizable from the translations. Original Spanish: El traje rojo, la barba blanca, la barriga protuberante y la bolsa repleta de regalos hicieron que, por arte de magia, los ojos de los pacientes de pediatrà ­a del Hospital Santa Clara volvieran a brillar.My translation: The red suit, the white beard, the protruding belly and the bag full of gifts made the eyes of the pediatric patients at Santa Clara Hospital magically light up again.Best online translation (Google): The red suit, white beard, protruding belly and bag full of gifts made, by magic, the eyes of pediatric patients at Hospital Santa Clara back to shine.Worst online translation (Babylon): The red suit, beard, white belly protruding and the bag full of gifts made, by magic, the eyes of the pediatric patients of the Hospital Santa Clara back to shine.Ranking (best to worst): Google, Bing, PROMT, FreeTranslation, Babylon. Googles translation, although flawed, was good enough that a reader unfamiliar with Spanish would easily understood what was meant. But all of the other translations had serious problems. I thought that Babylons attribution of blanca (white) to Santas stomach rather than his beard was inexplicable and thus deemed it the worst translation. But FreeTranslations wasnt much better, as it referred to Santas market of gifts; bolsa is a word that can refer to a bag or purse as well as a stock market. Neither Bing nor PROMT knew how to handle the hospitals name. Bing referred to clear the Santa Hospital, since clara can be an adjective meaning clear; PROMT referred to the Holy Hospital Clara, since santa can mean holy. What surprised me the most about the translations is that none of them correctly translated volvieron. The phrase volver a followed by an infinitive is a very common way of saying that something happens again. The everyday phrase should have been programmed into the translators. For the third test, I used a sentence from a  lesson on idioms  because I was curious if any of the translators would make an attempt to avoid word-for-word translation. I thought the sentence was one that called for a paraphrase rather than something more direct. Original Spanish:  Ã‚ ¿Eres de las mujeres que durante los à ºltimos meses de 2012 se inscribià ³ en el gimnasio para sudar la gota gorda y lograr el ansiado verano sin pareo?My translation:  Are you one of those women who during the final months of 2012 signed up at the gym in order to work up a sweat and get the bikini summer youve been waiting for?Best online translation (Google):  Are you one of the women in the last months of 2012 was registered in the gym to sweat blood and achieve the coveted summer without shorts?Worst online translation (FreeTranslation):  You are of the women that during the last months of 2012 was recorded in the gymnasium to sweat the fat drop and to achieve the desired summer without matching?Ranking (best to worst):  Google, Bing, Babylon, PROMT, FreeTranslation. Although Googles translation wasnt very good, Google was the only translator to recognize the idiom sudar la gota gorda, which means to work extremely hard at something. Bing stumbled over the phrase, translating it as sweat drop fat. Bing did get credit, though, for translating  pareo, an uncommon word, as sarong, its closest English equivalent (it refers to a type of wrap-around swimwear cover-up). Two of the translators, PROMT and Babylon, left the word untranslated, indicating that their dictionaries could be small. FreeTranslation simply picked the meaning of a  homonym  thats spelled the same way. I liked Bings and Googles use of coveted to translate  ansiado; PROMT and Babylon used long-awaited, which is a standard translation and appropriate here. Google got some credit for understanding how  de  was used near the start of the sentence. Babylon inexplicably translated the first few words as Are you a women, showing a lack of understanding of basic English grammar. Conclusion:  Although the test sample was small, the results were consistent with other checks I made informally. Google and Bing usually produced the best (or least worst) results, with Google getting a slight edge because its results often sounded less awkward. The two search engines translators werent great, but they still outperformed the competition. Although Id want to try more samples before making a final conclusion, Id tentatively grade Google a C, Bing a C and each of the others a D. But even the weakest ones would occasionally come up with a good word choice that the others didnt. Except with simple, straightforward sentences using unambiguous vocabulary, you cant rely on these free computerized translations if you need accuracy or even correct grammar. Theyre best used when translating from a foreign language into your own, as when youre trying to understand a foreign-language website. They shouldnt be used if youre writing in a foreign language for publication or correspondence unless youre capable of correcting serious mistakes. The technology just isnt there yet to support that type of accuracy.

Monday, May 11, 2020

Marketing Mix And Stps At Samsung Electronics - 1436 Words

Name Course Date The Marketing Mix and STPS The commercial of Samsung Electronics’ Water- less washing Machine shows Samsung Electronics employing the core components of the marketing mix to achieve its marketing objectives. The interaction between the price, product, place and promotion has far reaching effects on the company’s long term strategy. This relates to how Samsung segments, targets and positions (STPs) itself to tap into a sizeable customer base for the water less washing machine. Samsung invests Rs.5million in the water less washing machine’s innovation and Rs. 2million in television and online promotion of the product to drive profitability and sales volumes. Additionally the company is targeting loyal middle and upper class customers in Pakistan while positioning the less energy- water consuming and moderately high priced (price skimming) washing machine as a strong brand in the home appliances market of urban populations. Furthermore, the company segments the mar ket according to demographics like education, age and gender (Khan 29). The commercial features Samsung’s new innovative technology ready to enter the market and persuade LG’s and Super Asia’s washing machine customers to switch brands. The water- less washing machine utilizes less water and energy for washing and drying at the same time. This makes it a unique product on the market. 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Wednesday, May 6, 2020

Leadership in Nursing Administration Free Essays

Leadership is found to be an important factor in the administration of nursing practice, since this practice of nursing requires the leading practioners to be consistent and have knowledge to inspire and encourage others in the working environment through which an individual can provide a better health care in the nursing profession. The qualities for a good leader in this profession include; having a vision, collaborating with others, should have good communication skills. (Grohar and DiCroce, 2002) Research indicates that the nursing professions carry a number of responsibilities shared among staff in a particular health provision center. We will write a custom essay sample on Leadership in Nursing Administration or any similar topic only for you Order Now Under this we find that different ranks of nurses are given different responsibilities, whereby the Executive nurse in any health organization is given the mandatory to ensure that the organization he is working with is provided with a kind leadership that proves to be visionary to the nursing services provided. He is also has the authority to uplift the standards of nursing set in the organization. The executive nurses’ obligations are therefore meant to monitor the operations of the nursing team under him in the organization, thus enhancing a better involvement of the nurses in making decisions affecting the management of the organization thus enabling teamwork among the workers. (Grohar and DiCroce, 2002) There are also other types of nurses in the line of leadership in the nursing administration such as the clinical nurse managers whose responsibility is to coordinate and manage the nursing practices in the organization. Nurse Managers also organize and plan giving health care to a large number of people and bringing quality results such as development of staff, strategic planning and care management. Research within the framework of nursing management and leadership has shown that the practices for managerial nurses has changed as a result of good payment, reduced number of people being admitted and reducing the period of stay in the nursing profession.Nursing administrators   have also taken additional responsibilities due to extended nursing care such as mobile health care, outpatient clinics and surgi-centers.The responsibilities include negotiating for contracts, looking for supportive services and managing services in other displines are related to nursing profession (Radcliffe, 2000) Nursing administration includes a number of different leadership and management practices such as consumer’s likes and dislikes, political changes, atmosphere in the market, which brings changes in the health care systems. Nurse administrators have different levels of education which include masters of Science in nursing, masters of health administration, certificates of science in nursing and self-study. Since the nursing administration involves the interaction of the nursing practitioner with the clients, it requires one to have an enormous knowledge in communication and an artistic mind that will permit the administrator to raise and solve issues in an effective manner. This calls for the people interested in leadership in nursing profession to have the professional approach in ensuring that his or her obligation is well executed. The administrator has to carry out a health care plan which is usually formed using nursing procedures. The first step requires the administrator involved to get information about the subject matter after which he or she looks in to the problem and the possible solutions he then gives orders and the way forward to the people under him so that the problem is solved. (Radcliffe, 2000) A leader in the nursing profession should be able to maintain a good relationship with the professional nurses to avoid them leaving the profession due the feelings of inadequacy, oppression, stress, disempowerment, intimidation, undermining and insubordination. Other factors in care hospitals such as low morale, heavier workloads, reduced resources, can contribute to poor performance in the profession hence leaving the profession. It is of great essence that the above issues are taken in to consideration in order to retain the nurses and give them morale to work well and administer effective health care. (Sullivan and Decker1997) A wide category of nursing administration is seen in different fields which include: psychology, research in nursing, health care administration, clinical nursing, social sciences and medicine in general. Ways through which leadership and management are carried out is largely borrowed from business administration so it is highly recommended for nurse administrators to be conversant with business and social science materials. A nurse administrator also should be able to intermingle with other health professionals who are believed to be of higher rank and with great experience so that they can be able to learn from them. A leader in the nursing profession should also be a person who has enough experience in the nursing field. He should be conversant with what happens in the field and daily changes which occur for the benefit of those receiving the nursing services. He should be able to interact with all the people who are under him. An administrator should also be able to seek advice and get suggestions from other administrators from different places whom they hold the same position. Leadership and management should be taken as a collective endeavor and responsibility for every one. It should be shared among all the nursing administration and the nurses themselves regardless of their positions because they have responsibility of correcting the challenging factors in the nursing profession. Good administration of leadership in the nursing profession makes it easier and effective to give good services to those who require nursing services thus preventing risks and illness which may lead to death and achieving and maintaining a better health status for a healthy society. (Sullivan and Decker1997) Reference: Grohar M and DiCroce H (2002), Leadership and Management in Nursing, Third edition, Prentice-Hall Upper Saddle River Radcliffe M (2000), Doctors nurses, new game same result. British medical journal Sullivan E and Decker J (1997): Effective Leadership Management in Nursing. Addison Wesley, Menlo Park, CA How to cite Leadership in Nursing Administration, Essay examples