Marketing Mix And Stps At Samsung Electronics - 1436 Words

Name Course Date The Marketing Mix and STPS The commercial of Samsung Electronics’ Water- less washing Machine shows Samsung Electronics employing the core components of the marketing mix to achieve its marketing objectives. The interaction between the price, product, place and promotion has far reaching effects on the company’s long term strategy. This relates to how Samsung segments, targets and positions (STPs) itself to tap into a sizeable customer base for the water less washing machine. Samsung invests Rs.5million in the water less washing machine’s innovation and Rs. 2million in television and online promotion of the product to drive profitability and sales volumes. Additionally the company is targeting loyal middle and upper class customers in Pakistan while positioning the less energy- water consuming and moderately high priced (price skimming) washing machine as a strong brand in the home appliances market of urban populations. Furthermore, the company segments the mar ket according to demographics like education, age and gender (Khan 29). The commercial features Samsung’s new innovative technology ready to enter the market and persuade LG’s and Super Asia’s washing machine customers to switch brands. The water- less washing machine utilizes less water and energy for washing and drying at the same time. This makes it a unique product on the market. The commercial for the machine follows a short, humorous and minimal spot on television and online stores.Show MoreRelatedMarketing Management Of Apple, Samsung, And Blackberry2894 Words   |  12 Pages Marketing management PRESENTED BY: - MURTAZA STUDENT ID: -BO147DHGDHG0415 6/22/2015 Table of Contents Introduction 3 Assignment 1: A review of the STP strategy and the marketing activities of different brands in an industry sector of your choice. 4 Selected brands 4 Meaning and role of segmentation, targeting and positioning (STP) 4 Motivators for the buying decision for Apple, Nokia, Samsung, and Blackberry (what needs and wants might be satisfied through the product) 4 Apple 4 Nokia 5Read MoreSamsung Redefining a Brand2099 Words   |  9 Pages1 INTRODUCTION 1.1. Background Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, â€Å"gee-whiz† consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success. While the Samsung had become more familiar and more favorablyRead MoreAnalysis Of Using Marketing Strategies Of Branding Apple Inc. Essay10085 Words   |  41 Pagesâ€Å"Critical Analysis of using marketing strategies of branding Apple Inc.† Declaration I hereby declare that this dissertation is my own original work and is the result of my own investigations. This dissertation research was conducted to fulfill the requirements of BA (Hons) in Business Administration (Marketing) associated with University of Wales. XYZ December, 2012 Acknowledgement I would like to thank a bunch of people who helped me in completionRead MoreMarketing Strategy Of Apple Inc. Essay10164 Words   |  41 Pages A study on marketing strategy of Apple December 2012 I Critical Analysis of using marketing strategies of branding Apple Inc Maha H A study on marketing strategy of Apple December 2012 II Declaration I hereby declare that this dissertation is my own original work and is the result of my own investigations. This dissertation research was conducted to fulfill the requirements of BA (Hons) in Business Administration (Marketing) associated with University of Wales. XYZ DecemberRead MoreMarketing Analysis Of Jb Hi Fi Essay1827 Words   |  8 Pagesreport is to providing a marketing analysis of JB HI FI. The core of the report contains detailed analysis of marketing mix. These factors show how a company developed their brand value in the market and environment. This report also highlights the segmenting, targeting and positioning strategies. Lastly, report includes recommendations for the improvement of marketing. INRODUCTION JB HI FI is one of the largest retailer company selling home appliances and all other electronics. Its head quarter locatedRead MoreXiaomi6853 Words   |  28 PagesMarketing Proposal and Strategy for New Xiaomi Product â€Å"MiSpectacles† Co-authored by Kyaw Soe Hein 12 Feb 2015 ABSTRACT This document provides a marketing report on Xiaomi Inc, a multinational corporation based in Beijing, China. Xiaomi is a privately owned Chinese electronics company founded by Lei Jun and several partners in 2010, and which has now grown to be the world’s third largest smartphone distributor. The report begins with an introduction Xiaomi and briefly highlights the company’sRead MoreTesco Marketing Assignment5579 Words   |  23 Pagesreport, we aim to understand how Tesco UK does their marketing activities. The marketing activities include the way Tesco UK does their segmentation, targeting and positioning (STP) so that they can know where to concentrate their commercial efforts. By doing so, the organisation’s resources can be effectively and more efficiently utilised. Not only that, we also look into Tesco UK’s assessment of current situation with respect to the marketing environment which consists of economic, competitive,Read MoreDigi Marketing Analy sis2398 Words   |  10 Pagescompetitors marketing strategy as well so that they can counterattack them just like chess strategy. SITUATIONAL ANALYSIS A situational analysis is where the DIGI Telecommunication Sdn. Bhd. (DIGI) provides the operation of searching an important factor to accommodate the external contingency and internal capability. Then a choice should be decided to overcome all weaknesses and threats along with maximizing the companys strengths and business opportunity. SEGMENTATION TARGETING POSITIONING (STP) InRead MoreMarketing Strategy of Low Cost Tablet3773 Words   |  16 PagesEffective Marketing Strategies for MARKS-V Tablet Effective Marketing Strategies for MARKS-V Tablet Submitted by GROUP 9: Allvin Muthunayagam - PGPEX 4/9 Kinshuk Bharmer - PGPEX 21/9 Mohneesh Saxena - PGPEX 22/9 Rishi Malviya - PGPEX 34/9 Soumya Srinivas - PGPEX 43/9 Vipin Kumar Tyagi - PGPEX 55/9 1 |Group-9|PGPEX-9| IIM Calcutta| Effective Marketing Strategies for MARKS-V Tablet Contents: 1. Industry Outlook and Company Profile 2. STP for MARKS-V Tablets ï‚ · Segmentation Read Morestrategic marketing management2216 Words   |  9 Pagesstandard of the hotel to get to the objectives. 1.1 Role on Marketing in an organization Strategic marketing describes marketing activities that affect corporate, business, and marketing strategic plans. Strategic marketing activities can be classified into three basic functions. First, marketers help orient everyone in the organization toward markets and customers. Thus, they are responsible for helping organizations execute a marketing philosophy throughout the strategic planning process. Second