Marketing Mix And Stps At Samsung Electronics - 1436 Words

Name Course Date The Marketing Mix and STPS The commercial of Samsung Electronics’ Water- less washing Machine shows Samsung Electronics employing the core components of the marketing mix to achieve its marketing objectives. The interaction between the price, product, place and promotion has far reaching effects on the company’s long term strategy. This relates to how Samsung segments, targets and positions (STPs) itself to tap into a sizeable customer base for the water less washing machine. Samsung invests Rs.5million in the water less washing machine’s innovation and Rs. 2million in television and online promotion of the product to drive profitability and sales volumes. Additionally the company is targeting loyal middle and upper class customers in Pakistan while positioning the less energy- water consuming and moderately high priced (price skimming) washing machine as a strong brand in the home appliances market of urban populations. Furthermore, the company segments the mar ket according to demographics like education, age and gender (Khan 29). The commercial features Samsung’s new innovative technology ready to enter the market and persuade LG’s and Super Asia’s washing machine customers to switch brands. The water- less washing machine utilizes less water and energy for washing and drying at the same time. This makes it a unique product on the market. The commercial for the machine follows a short, humorous and minimal spot on television and online stores.Show MoreRelatedMarketing Management Of Apple, Samsung, And Blackberry2894 Words   |  12 Pages Marketing management PRESENTED BY: - MURTAZA STUDENT ID: -BO147DHGDHG0415 6/22/2015 Table of Contents Introduction 3 Assignment 1: A review of the STP strategy and the marketing activities of different brands in an industry sector of your choice. 4 Selected brands 4 Meaning and role of segmentation, targeting and positioning (STP) 4 Motivators for the buying decision for Apple, Nokia, Samsung, and Blackberry (what needs and wants might be satisfied through the product) 4 Apple 4 Nokia 5Read MoreSamsung Redefining a Brand2099 Words   |  9 Pages1 INTRODUCTION 1.1. Background Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. 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Leadership in Nursing Administration Free Essays

Leadership is found to be an important factor in the administration of nursing practice, since this practice of nursing requires the leading practioners to be consistent and have knowledge to inspire and encourage others in the working environment through which an individual can provide a better health care in the nursing profession. The qualities for a good leader in this profession include; having a vision, collaborating with others, should have good communication skills. (Grohar and DiCroce, 2002) Research indicates that the nursing professions carry a number of responsibilities shared among staff in a particular health provision center. We will write a custom essay sample on Leadership in Nursing Administration or any similar topic only for you Order Now Under this we find that different ranks of nurses are given different responsibilities, whereby the Executive nurse in any health organization is given the mandatory to ensure that the organization he is working with is provided with a kind leadership that proves to be visionary to the nursing services provided. He is also has the authority to uplift the standards of nursing set in the organization. The executive nurses’ obligations are therefore meant to monitor the operations of the nursing team under him in the organization, thus enhancing a better involvement of the nurses in making decisions affecting the management of the organization thus enabling teamwork among the workers. (Grohar and DiCroce, 2002) There are also other types of nurses in the line of leadership in the nursing administration such as the clinical nurse managers whose responsibility is to coordinate and manage the nursing practices in the organization. Nurse Managers also organize and plan giving health care to a large number of people and bringing quality results such as development of staff, strategic planning and care management. Research within the framework of nursing management and leadership has shown that the practices for managerial nurses has changed as a result of good payment, reduced number of people being admitted and reducing the period of stay in the nursing profession.Nursing administrators   have also taken additional responsibilities due to extended nursing care such as mobile health care, outpatient clinics and surgi-centers.The responsibilities include negotiating for contracts, looking for supportive services and managing services in other displines are related to nursing profession (Radcliffe, 2000) Nursing administration includes a number of different leadership and management practices such as consumer’s likes and dislikes, political changes, atmosphere in the market, which brings changes in the health care systems. Nurse administrators have different levels of education which include masters of Science in nursing, masters of health administration, certificates of science in nursing and self-study. Since the nursing administration involves the interaction of the nursing practitioner with the clients, it requires one to have an enormous knowledge in communication and an artistic mind that will permit the administrator to raise and solve issues in an effective manner. This calls for the people interested in leadership in nursing profession to have the professional approach in ensuring that his or her obligation is well executed. The administrator has to carry out a health care plan which is usually formed using nursing procedures. The first step requires the administrator involved to get information about the subject matter after which he or she looks in to the problem and the possible solutions he then gives orders and the way forward to the people under him so that the problem is solved. (Radcliffe, 2000) A leader in the nursing profession should be able to maintain a good relationship with the professional nurses to avoid them leaving the profession due the feelings of inadequacy, oppression, stress, disempowerment, intimidation, undermining and insubordination. Other factors in care hospitals such as low morale, heavier workloads, reduced resources, can contribute to poor performance in the profession hence leaving the profession. It is of great essence that the above issues are taken in to consideration in order to retain the nurses and give them morale to work well and administer effective health care. (Sullivan and Decker1997) A wide category of nursing administration is seen in different fields which include: psychology, research in nursing, health care administration, clinical nursing, social sciences and medicine in general. Ways through which leadership and management are carried out is largely borrowed from business administration so it is highly recommended for nurse administrators to be conversant with business and social science materials. A nurse administrator also should be able to intermingle with other health professionals who are believed to be of higher rank and with great experience so that they can be able to learn from them. A leader in the nursing profession should also be a person who has enough experience in the nursing field. He should be conversant with what happens in the field and daily changes which occur for the benefit of those receiving the nursing services. He should be able to interact with all the people who are under him. An administrator should also be able to seek advice and get suggestions from other administrators from different places whom they hold the same position. Leadership and management should be taken as a collective endeavor and responsibility for every one. It should be shared among all the nursing administration and the nurses themselves regardless of their positions because they have responsibility of correcting the challenging factors in the nursing profession. Good administration of leadership in the nursing profession makes it easier and effective to give good services to those who require nursing services thus preventing risks and illness which may lead to death and achieving and maintaining a better health status for a healthy society. (Sullivan and Decker1997) Reference: Grohar M and DiCroce H (2002), Leadership and Management in Nursing, Third edition, Prentice-Hall Upper Saddle River Radcliffe M (2000), Doctors nurses, new game same result. British medical journal Sullivan E and Decker J (1997): Effective Leadership Management in Nursing. Addison Wesley, Menlo Park, CA How to cite Leadership in Nursing Administration, Essay examples

Mathematical Codes Essays - Cryptography, Cipher,

Mathematical Codes Mathematical Codes Mathematical codes are used by millions everyday for a variety reasons, but all intending to keep something private. The coding theory has actual applications in consumer electronics and with other areas of mathematics. Encryption, which involves enciphering and encoding, is used to protect data against organized crime, government and multinational institutions. A use of arithmetic, prime numbers, and prime factorization is used within coding theory. The study of enciphering and encoding, and deciphering and decoding is called cryptography (Gardner 17). Encryption is encoding or enciphering a message so that the contents are hidden from outsiders (Fr?sen 10). Strong encryption is not a technical standard, it means that current known methods within feasible time without the data being outdated cannot break the encryption. Strong encryption is used to protect data against organized crime, government and multinational institutions. Strong encryption brings possible applications into daily life. Electric money, secure communications, passwords, and others are among many. Applications that require privacy, trust and access control should all use strong encryption methods when possible. It is suggested that people's legal, medical, personal data about themselves should stay confidential to the instances that have a permit to collect the databases. Encryption is not a new concept. Militaries and diplomatic forces have been using it for thousand of years, trying to keep information from the enemy. Given, it was more simplistic back then, but it was still used during War. For example, the Americans have used Morse code for years. There is a distinct difference between ciphers and codes. Substituting one word for another word or sentence is using a code (Gardner 18). Mixing up or substituting existing letters for one word or sentence is using a cipher (18). The majority of encryptions use ciphers versus codes. The algorithm is the method used to encipher the original message, known as the plaintext (20). A key is used with the algorithm to allow the plaintext to be both enciphered and deciphered (20). Ciphers are broken into two main categories: substitution ciphers and transportation ciphers. Substitution ciphers replace letters in the plaintext with other letters or symbols, keeping the order in which the symbols fall the same (25). By definition, substitution ciphers could be, in most cases, called codes. Transposition ciphers keep all of the original letters intact, but mix up the order (25). The resulting text is referred to as the ciphertext. Some cryptographic methods rely on the secrecy of algorithms used in the cipher, security by obscurity (Fr?sen 2). All modern algorithms use a key to control the encryption and decryption. The message can only be decrypted if the key matches the on it was encrypted with. The key used for decryption can be different from the key used in encryption, and this divides the algorithms in symmetric and asymmetric classes (2). Symmetric cryptosystems use the same key, the secret key, to encrypt and decrypt a message. Since it uses the same key for both encryption and decryption, the key should be changed often and be sufficiently random (2). Symmetric algorithms use different length keys, which usually means higher security. Symmetric algorithms can be divided into two categories: stream ciphers, which take and encrypt one bit of the original data at a time, and block ciphers, which take a number of bits and encrypt them as a single block (2). The majority of ciphers belong to the block cipher class. Symmetric algorithms are generally faster and use a much shorter key than asymmetric ones. DES, Data Encryption Standard, is the notorious symmetric cryptosystem. It has been certified by NIST, National Institution of Standards and Technology, for use as an official US Government encryption standard for less-than-top-secret secret material (2). DES was first certified for government use in 1977 (2). DES is a strong cipher, which encrypts a block of 64 bits at a time. DES encryption consists of many rounds of different transformations and permutations, which are linear and easy to reverse (3). Performing a permutation involves arranging elements in different arrangements, where order does matter. The critical encryption is done using S-boxes. S-boxes, or substitution boxes, are sets of highly non-linear functions, implemented in DES as a set of lookup tables (3). After the

You Can Take the Slave Out Essays - Discrimination, Racism, Hatred

You Can Take the Slave Out Essays - Discrimination, Racism, Hatred You Can Take the Slave Out Of Slavery but You Cant Take Slavery Out of the Slave There is a famous quote that I always hear people say, and it states, You can change the player, but the game remains the same (Unkown). This quote is commonly used by females to explain, even though males may come in different colors, shapes, forms, and sizes, they have the same intensions. In my own opinion, that same quote can apply to racial inequality, mainly known as racism. The reason I applied this quote to racism is, no matter how equal the media and other sources say America is, it is not. No matter how many black friends a white person has there are still white people who dislike blacks, and vice versa. Lastly, everyday a child and or children somewhere in America is being taught strong hatred for people not of their race, and the cycle continues. Even though racism is not as prominent and as blunt as it once was, it will never end. Society has come a long ways in terms of racial equality, racism, and prejudice; society for the most part has come together as one and overlook the color of one anothers skin. It is rare to see someone refused service because he or she is a certain color, and there are plenty other of examples. However, even though the majority of the country is together as one, there is still that small fraction of whites who hate black and vice versa, Hispanics who hate Asians and vice versa. That small is what hinders the full equality, the peace, the togetherness, and the love of all races. No matter how society tries to hide the fact racism is still in existence and is still affecting lives through mass media, it still lurks around the United States. For that small fraction of people who continue acts of racism it is not their fault, nurture plays a major role. No one is born racist, no is born hating blacks, no one is born hating whites, no one is born hating Hispanics, and no one is born hati ng Asians. This is all something that is taught with in the home, which in turn effects the United States ever ridding itself of racism and racial inequality. The person I am today is not because I was born this way, young man I am today is because of the guidance, and the constant teaching learning and teaching from my mother, father, grandmother, and life experiences. For the most part, I did not choose to be the way I am, I was taught to be this way. The same way I was taught to be who I am is the same way racist become racist, they were taught and bred that way, not born. The way each of us are as individuals is a for the most part a clear reflection of our parents and our environment. Those who are racists today will teach their kids how to be racist as well, and those kids will teach their kids, and it will continue throughout that generation. With that being said, as long as racists continue to preach and teach racist behavior racism will never come to an end When I see someone, yes, I see that person for what skin color; however I do not treat him or her a certain way because of it. I treat that person the way anyone would want to be treated, with respect. I believe we should judge and treat people according to the content of their character and not the color of their skin (Martin Luther King, Jr.). Racism has destroyed this land and will continue to destroy the land. This is not a problem that can be fix, it will continue until the world ends, especially because of the constant teachings of racism and acts of racism being done to one another. Will racism ever come to an end, no I do not think so, but I pray that it does

The Value of Self-Reflection for Success in Teaching

The Value of Self-Reflection for Success in Teaching In a profession as challenging as teaching, honest self-reflection is key. That means that we must regularly examine what has worked and what hasnt worked in the classroom, despite how painful it can sometimes be to look in the mirror. Once you self-reflect you then need to take your answers and turn them into positive, resolute statements that give you concrete goals on which to focus immediately. Be honest, work hard, and watch your teaching transform for the better! Ask Yourself These Tough Questions - And Be Honest! Where did I fail as a teacher in the past? Where did I succeed?What is my top teaching goal for the coming year?What can I do to make my teaching more fun while adding to my students learning and enjoyment?What can I do to be more proactive in my professional development?What resentments do I need to resolve in order to move forward more optimistically and with a fresh mind?What types of students do I tend to ignore or do I need to spend more time serving?Which lessons or units am I only continuing to perform out of habit or laziness?Am I being a cooperative member of my grade level team?Are there any aspects of the profession that I am ignoring out of fear of change or lack of knowledge? (i.e. technology)How can I increase valuable parental involvement?Have I done enough to foster a productive relationship with my administrator?Do I still enjoy teaching? If not, what can I do to increase my enjoyment in my chosen profession?Do I bring additional stress upon myself? If so, how can I decrease or eliminate it? How have my beliefs about learning and pedagogy changed over the years?What minor and/or major changes can I make to my academic program in order to directly increase my students learning? What Happens If You Refuse to Self-Reflect Put earnest effort and pure intention into your self-reflection. You dont want to be one of those stagnant teachers that drably presents the same ineffective and outdated lessons year after year. The unexamined teaching career can lead to becoming just a glorified babysitter, stuck in a rut and no longer enjoying your job! Times change, perspectives change, and you must change in order to adapt and remain relevant in the ever-changing world of education. Often its difficult to get motivated to change when you have tenure and cant be fired but thats precisely why you must undertake this effort on your own. Think about it while youre driving or doing the dishes. It doesnt matter where you self-reflect, only that you do it earnestly and energetically. Examine Your Teaching - Any Time of Year One of the best things about teaching is that every school year offers a fresh start. Make the most of this new beginning - any time of year! - and move ahead with the confidence that you are mindful and motivated to be the best teacher you can be! Edited By: Janelle Cox

Effect Of Discharge Of Domestic Sewage On Coral Reefs Research Proposal

Effect Of Discharge Of Domestic Sewage On Coral Reefs - Research Proposal Example The Marine environment is constantly faced with threats which can be linked to land-based activities. Such activities are urbanization, development of the coast for example dredge and fill operations, industries dealing with desalinization, power, and refineries. Recreation and tourism facilities, water treatment plants, mining along the coastline and quarry activities, oil bunkering facilities and finally modification of the habitat conversion and filling of the wetlands. A significant number of large coastal development projects in Saudi Arabia which include hotel, restaurants and recreational facilities have increased over the last few years and this has had ripple effects on the marine habitat and environment. The major sewage treatment plants in Jeddah are overloaded and as such, treatment effectiveness is very low leading to low quality of effluent that is emitted into the red sea. To add to the direct destruction of key habitats and marine life, suspended materials that come f rom activities such as dredge and fill are likely to result in rampant marine life destruction. Sedimentation leads to suffocation of benthic communities which has adverse effects on the surrounding ecosystem such as the mangroves, coral reefs, and the seabeds. This leads to less productivity of the sea which can be seen through shrimping grounds and demersal fisheries. Is the discharge of domestic sewage due to increased population in Southern Corniche in Jeddah leading to the erosion of coral reefs?  

Costing Essay Example | Topics and Well Written Essays - 750 words

Costing - Essay Example The Target costing method is widely used in the RD&E phase of the total life cycle of a good. The Target costing accounting method has been extensively used since time immemorial. This method dates back to the early 20th century at the height of industrial revolution in Europe and North America. Henry Ford, the famous engineer designed the first vehicle in 1908 in a factory with an aim of minimizing costs and maximizing profits through mass production. Ford managed to retail the T model vehicle at an average of $ 495 in the year 1913 (Wilson 2013). Understandably, for him to achieve that fete, the engineer and his planners had to minimize production costs to a bare minimum. Henry Ford accounted for raw material expenses through a backward integration process, labour expenses through specialization and division of labour and other expenses through frugal behaviour. Fords Company received a boost after the end of the Second World War (WWII) for the demand for the vehicles rose sharply (Wilson 2013). With increased demand, the price for the vehicle increased upwards. Because Target costing is normally applied to fresh merchandise planning, which mostly needs investments in new tools and equipment, it is justifiably correct to say that price influences both investments and expenses. The Total life cycle cost accounting method is a broad way for company executives to comprehend and account for costs through merchandises design, creation, and manufacturing, promotion, delivery, maintenance, service and clearance phases. It denotes a process of organizing all expenses along the value chain (Keuper 2011). By way of employing this method, cost managers are able to salvage some significant costs. By selected approximations, about 80% of goods total life expenses are committed by assessments made in the course of the RD& E phase, emphasizing the significance of managing all expenses along the value